6 Google Ads Settings You’re Not Using (And How They Make You Money) | EP 15

These 6 Google Ad settings can totally make or break your campaigns.

The settings we talk about aren’t the ones you hear about all the time - they’re underrated strategies that can save on your ad spend and help you find the right audience faster. From dynamic keyword insertion to ad delivery tweaks, we’ll explain what each setting does and how to use it effectively. If you want to make your Google Ads work harder without spending more, changing these settings is a must.

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(00:00) Introduction

(00:31) Setting 1: Ad Schedules

(01:48) Setting 2: Headline Pinning

(03:16) Setting 3: Dynamic Keyword Insertion

(04:59) Setting 4: Location Insertion

(06:09) Setting 5: Fraud Protection

(07:10) Setting 6: Primary vs Secondary Conversions

Frequently Asked Questions:

What are Primary and Secondary Conversions in Google Ads?

Primary conversions are the key actions you want users to take, like making a purchase or signing up. Secondary conversions track less critical actions, such as viewing a page or subscribing to emails, which support overall engagement.

How does fraud impact Google Ads campaigns?

Fraud, such as click fraud, occurs when bots or competitors click on your ads without real intent, wasting your budget. Using fraud protection tools or monitoring for unusual activity can help protect your campaigns from this issue. A couple of fraud blocker tools I recommend are:

ClickCease: https://www.clickcease.com/

Fraud Blocker: https://fraudblocker.com/

Why is ad relevance important in Google Ads?

Relevant ads improve click-through rates (CTR), quality scores, and conversion rates while reducing costs. Techniques like Dynamic Keyword Insertion and audience targeting make ads more aligned with user needs, boosting performance.

How does personalisation in Google Ads affect user engagement?

Personalisation, like using Location Insertion, makes ads feel more relevant to the user’s context, which increases engagement. Users are more likely to click and convert when they see ads that resonate with their specific situation.

When should I adjust my Google Ads budget?

Adjust your budget when performance data indicates changes in campaign needs. For example, increase your budget for high-performing campaigns or reduce spending on underperforming ads to maximise ROI.

How can I measure the success of my Google Ads campaigns?

Success is typically measured through metrics like conversions, CTR, quality score, and ROI. Setting clear goals for primary conversions, tracking secondary conversions, and analysing performance reports help optimise strategies.