5 Things Google Ads Agencies Don’t Tell You (But You Need to Know) | EP 21

From confusing reports to how ad budgets are really spent, I’ll break down the signs that your Google Ads agency isn’t legit. You’ll learn how to ask the right questions, understand the workings of an agency, and spot common pitfalls that could be hurting into your ROI. Whether you’re new to Google Ads or working with an agency, this is essential knowledge for making smarter decisions and protecting your ad spend.

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00:47 Sign 1 - Not Knowing Who Manages your Account

02:30 Sign 2 - Onboarding is a Mess

04:15 Sign 3 - Confusing Reports

06:28 Sign 4 - Ads Manager is Not the Copywriter

08:20 Sign 5 - Account Manage is Juggling Too Many Clients

Frequently Asked Questions:

How do agencies manage your ad budget?

Agencies typically allocate your budget across campaigns, but some might prioritise high-margin services instead of your goals. Ensure that the agency provides transparency on how every dollar is spent.

What’s the difference between an agency fee and ad spend?

The agency fee is what you pay for their expertise and services, while ad spend goes directly to funding your ads. It’s important to confirm these are separate and clearly outlined in your contract.

Why don’t agencies explain everything about ad performance?

Some agencies might simplify reporting to avoid tough questions. Request detailed insights on metrics like click-through rates, cost-per-click, and conversions so you understand what’s working and what’s not.

How can I check if my agency is transparent about strategy?

Ask for regular meetings to discuss campaign performance and strategy. A good agency will welcome your questions and provide clear, data-backed explanations.

What should I look for when choosing a Google Ads agency?

Look for agencies with proven experience, transparent pricing, and client testimonials. Check if they specialise in your industry and if their goals align with yours.

How often should I review my agency’s performance?

Review performance at least monthly, but request weekly updates if you have an active campaign. This helps you stay informed and address issues quickly.