Join Amber Figlow, Content Strategist each week on The Content Collective podcast, where she shares insider knowledge, tips, and stories from her decade of experience in the marketing industry. Amber specializes in developing efficient systems for creating, organizing, repurposing and batching content.
I'm making a bold move by getting rid of all my digital products to give away my knowledge for free. This shift stems from my frustration with the industry's maze of false promises and paywalls. Inst…
In this episode, I challenge the marketing "rules" that keep entrepreneurs stressed and overwhelmed. I reveal why I stopped caring about perfect hashtag strategies, daily Instagram stories, avoiding …
In this episode, I introduce you to my three-part power platform playbook for small businesses. Not exactly sure where you should be creating content online to market your small business? Don’t worry…
Feeling overwhelmed with content creation? In this episode, I share a 5-step strategy to build a content ecosystem that takes you from invisible to irresistible without burning out. Learn how to choo…
Are you feeling overwhelmed by constant content creation? In this episode, we dive into building a sustainable content workflow tailored to your needs. Learn about the differences between daily conte…
After over a decade of content creation, I've learned some crucial, often uncomfortable truths. In this episode, I share ten vital lessons, not just the typical advice about posting consistently or u…
In this episode, I dive into where social media and content creation are heading by 2025. We discuss the concept of 'late-stage social media,' the overwhelming changes in platforms, the rise of socia…
Join me as I candidly share why I stepped back from TikTok despite building a following of nearly 200,000. I dive into the platform's shift toward TikTok Shop, the reality of stagnant growth, and the…
In this episode I am pulling back the curtain on what brand deals really look like for my small business - no sugar coating. I share my exact minimum rates, how I choose partnerships, and why I leave…
Feeling overwhelmed by the pressure to create fresh content every day? In this episode, we bust the myth that you need constant new content ideas to succeed. Learn how to work smarter with your exist…
Creating content is a must for any business. I share strategies for new business owners, those 2-3 years in, and seasoned businesses ready to lead. Starting with templates, we learn content basics, t…
Feeling stuck in a content creation rut? You're not alone. In this episode, I'm getting real about my own creative struggles and sharing five proven strategies to help you push through. Learn how to …
I did something a LITTLE crazy… I decided to batch create an entire month of short form videos in just ONE day. Yeah. It was a bit bold and a bit tiring, but I did it. And I want to walk you through …
In this episode, I spill the beans on a simple yet powerful marketing formula for small businesses. I break down the three key elements you need to focus on: short-form content, long-form content, an…
Ever wondered how often you should post on social media to market your business? And you might be desperately seeking the exact answer of how many times you should post... and in this video I break d…
In this episode, I chat with Kinsey from Authentic AI for Entrepreneurs to discuss the integration of AI tools into small businesses. We explore how AI can save time while maintaining authenticity. K…
In this episode, I share five key insights to transform your content creation mindset. I'll explain why you should reuse content more often, treat social media as a game of experimentation, and embra…
In this episode, I am sharing a powerful 12-week strategy to transform your small business marketing. You'll learn how to plan amazing sales campaigns, expand your reach with sister platforms, and ha…
In this episode, Amber dives into two powerful content marketing strategies: distribution and repurposing. Learn how to make your content work harder for you across multiple platforms without burning…
Ever feel overwhelmed by TikTok content creation? You’re not alone. In today’s episode, I’m sharing the 5x1 Method, a simple strategy to help you post on TikTok every day using just one content idea.…