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The Content Collective - Podcast

The Content Collective

Join Amber Figlow, Content Strategist each week on The Content Collective podcast, where she shares insider knowledge, tips, and stories from her decade of experience in the marketing industry. Amber specializes in developing efficient systems for creating, organizing, repurposing and batching content.

Business How To Marketing Education Entrepreneurship
Update frequency
every 9 days
Average duration
13 minutes
Episodes
41
Years Active
2023 - 2025
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The End of Gatekeeping: I’m giving it all away for free

The End of Gatekeeping: I’m giving it all away for free

I'm making a bold move by getting rid of all my digital products to give away my knowledge for free. This shift stems from my frustration with the industry's maze of false promises and paywalls. Inst…

00:10:10  |   Wed 23 Apr 2025
Things I DON’T Care About as a Content Strategist

Things I DON’T Care About as a Content Strategist

In this episode, I challenge the marketing "rules" that keep entrepreneurs stressed and overwhelmed. I reveal why I stopped caring about perfect hashtag strategies, daily Instagram stories, avoiding …

00:12:44  |   Wed 19 Mar 2025
The 3 Places You Need to Market Your Business Online

The 3 Places You Need to Market Your Business Online

In this episode, I introduce you to my three-part power platform playbook for small businesses. Not exactly sure where you should be creating content online to market your small business? Don’t worry…

00:09:22  |   Wed 12 Mar 2025
How to Build a Content Ecosystem for Your Business in 2025

How to Build a Content Ecosystem for Your Business in 2025

Feeling overwhelmed with content creation? In this episode, I share a 5-step strategy to build a content ecosystem that takes you from invisible to irresistible without burning out. Learn how to choo…

00:27:11  |   Wed 05 Feb 2025
How to Build a Content Workflow in 2025

How to Build a Content Workflow in 2025

Are you feeling overwhelmed by constant content creation? In this episode, we dive into building a sustainable content workflow tailored to your needs. Learn about the differences between daily conte…

00:15:26  |   Wed 29 Jan 2025
10 lessons I have learned from creating content for 10+ years

10 lessons I have learned from creating content for 10+ years

After over a decade of content creation, I've learned some crucial, often uncomfortable truths. In this episode, I share ten vital lessons, not just the typical advice about posting consistently or u…

00:14:39  |   Wed 15 Jan 2025
The State of Social Media + Content Creation in 2025

The State of Social Media + Content Creation in 2025

In this episode, I dive into where social media and content creation are heading by 2025. We discuss the concept of 'late-stage social media,' the overwhelming changes in platforms, the rise of socia…

00:12:52  |   Wed 08 Jan 2025
My largest audience is on TikTok, and I gave up on the platform in 2024

My largest audience is on TikTok, and I gave up on the platform in 2024

Join me as I candidly share why I stepped back from TikTok despite building a following of nearly 200,000. I dive into the platform's shift toward TikTok Shop, the reality of stagnant growth, and the…

00:13:39  |   Wed 18 Dec 2024
Exposing Brand Deals: the good, the bad, and the ugly of this revenue stream

Exposing Brand Deals: the good, the bad, and the ugly of this revenue stream

In this episode I am pulling back the curtain on what brand deals really look like for my small business - no sugar coating. I share my exact minimum rates, how I choose partnerships, and why I leave…

00:19:53  |   Wed 11 Dec 2024
You don’t need new content ideas. You need to repurpose your content.

You don’t need new content ideas. You need to repurpose your content.

Feeling overwhelmed by the pressure to create fresh content every day? In this episode, we bust the myth that you need constant new content ideas to succeed. Learn how to work smarter with your exist…

00:14:32  |   Wed 20 Nov 2024
Not sure how to create content for your business? Try one of these three strategies

Not sure how to create content for your business? Try one of these three strategies

Creating content is a must for any business. I share strategies for new business owners, those 2-3 years in, and seasoned businesses ready to lead. Starting with templates, we learn content basics, t…

00:14:38  |   Wed 13 Nov 2024
5 Ways to Get Out of A Content Creation Rut

5 Ways to Get Out of A Content Creation Rut

Feeling stuck in a content creation rut? You're not alone. In this episode, I'm getting real about my own creative struggles and sharing five proven strategies to help you push through. Learn how to …

00:12:24  |   Wed 30 Oct 2024
How I Batched My Short Form Videos for a MONTH in ONE Day

How I Batched My Short Form Videos for a MONTH in ONE Day

I did something a LITTLE crazy… I decided to batch create an entire month of short form videos in just ONE day. Yeah. It was a bit bold and a bit tiring, but I did it. And I want to walk you through …

00:12:02  |   Wed 23 Oct 2024
The

The "Holy Trinity" of Content Marketing for Your Small Business

In this episode, I spill the beans on a simple yet powerful marketing formula for small businesses. I break down the three key elements you need to focus on: short-form content, long-form content, an…

00:11:02  |   Mon 09 Sep 2024
THIS is the reason why I think you should post on social media every day

THIS is the reason why I think you should post on social media every day

Ever wondered how often you should post on social media to market your business? And you might be desperately seeking the exact answer of how many times you should post... and in this video I break d…

00:14:05  |   Mon 02 Sep 2024
How to Authentically Use AI as a Part of Your Small Business with Kinsey Soderberg

How to Authentically Use AI as a Part of Your Small Business with Kinsey Soderberg

In this episode, I chat with Kinsey from Authentic AI for Entrepreneurs to discuss the integration of AI tools into small businesses. We explore how AI can save time while maintaining authenticity. K…

00:29:24  |   Mon 26 Aug 2024
Content Creation Mindset: The 5 things you NEED to remember

Content Creation Mindset: The 5 things you NEED to remember

In this episode, I share five key insights to transform your content creation mindset. I'll explain why you should reuse content more often, treat social media as a game of experimentation, and embra…

00:09:39  |   Mon 19 Aug 2024
The 12-Week Marketing Makeover for Your Small Business

The 12-Week Marketing Makeover for Your Small Business

In this episode, I am sharing a powerful 12-week strategy to transform your small business marketing. You'll learn how to plan amazing sales campaigns, expand your reach with sister platforms, and ha…

00:09:18  |   Mon 12 Aug 2024
2 content marketing strategies that Can DOUBLE the amount of content you post

2 content marketing strategies that Can DOUBLE the amount of content you post

In this episode, Amber dives into two powerful content marketing strategies: distribution and repurposing. Learn how to make your content work harder for you across multiple platforms without burning…

00:13:15  |   Mon 05 Aug 2024
The TikTok content strategy you NEED to show up consistently on this fast moving platform

The TikTok content strategy you NEED to show up consistently on this fast moving platform

Ever feel overwhelmed by TikTok content creation? You’re not alone. In today’s episode, I’m sharing the 5x1 Method, a simple strategy to help you post on TikTok every day using just one content idea.…

00:13:45  |   Mon 29 Jul 2024
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