1. EachPod

Why brand voice is so powerful - with Brooke Hill

Author
Lynne Testoni and Rachel Smith
Published
Sun 15 Jan 2023
Episode Link
https://www.lynnetestoni.com/podcast

In this age of AI and the associated panic that many writers are facing, content creator and agency founder Brooke Hill talks to Rachel and Lynne about Brand Voice - why it is important and how it can be the differentiator for writers. 

We chat about:

  • What Brand Voice is
  • Why it can't be replicated by bots
  • How AI can be an effective tool for writers, without compromising our livelihood
  • How to deal with cost-conscious clients
  • How she finds work
  • And why she wrote her first children's book

Where to find Brooke: https://thecontentedcopywriter.com.au/

Where to find us:

Rachel's website https://rachelsmith.com.au/

Lynne's website https://lynnetestoni.com/

Rachel's List https://rachelslist.com.au/ 

As always, thanks to Rounded for sponsoring The Content Byte!

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