1. EachPod

Sabrina Rogers-Anderson on how to niche down and charge more

Author
Lynne Testoni and Rachel Smith
Published
Sun 27 Jul 2025
Episode Link
https://thecontentbyte.com/

In this episode, Rachel and Lynne delve back into the topic of niching down as a freelancer with Sabrina Rogers-Anderson, a health and fitness writer.

The discussion covers the challenges and benefits of finding and committing to a specific niche, how to charge what you're worth, and managing finances.

Sabrina shares her journey from generalist to specialist, overcoming personal adversities, and the pivotal role a business coach played in her transformation. The episode also touches upon the impact of AI on health writing, the importance of credible, evidence-based content, and she shares practical tips for maintaining a steady cash flow as a freelancer.

Connect with Sabrina through her website: https://sabrinarogersanderson.com/ or via LinkedIn https://www.linkedin.com/in/sabrinarogersanderson/  

Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/

Find Lynne www.lynnetestoni.com

Find Rachel www.rachelsmith.com.au

Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected]  for the details.

Episode edited by Marker Creative Co www.markercreative.co 

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