How to build a customer base as a small business or freelancer

How DO you get customers and build a solid financial footing when you’re starting out as a freelancer or small business (or are stuck in a slow patch)? This week, we chat to Rounded co-founder and COO Oliver Garside about the strategies they used, and how they might relate to freelancers seeking clients and customers. Oliver also shares some tips on making EOFY less stressful if you work for yourself. In this episode:

• The Rounded journey - from start-up mode to 6 years in
• How to build a customer base when you have no customers
• The importance of knowing your customer (rather than trying to be all things to all people)
• Picking a niche – does that mean losing out on opportunities?
• Adding complimentary skills that can make you more versatile as a freelancer
• Embrace the trial and error – it’ll only help you grow a better business
• How Rounded reached out to potential customers (and why it's similar to how freelancers send LOIs)
• Using content marketing to broaden your audience - and find out how Rounded's content strategy has helped them
• The importance of focusing on your customer / client – and how offering great customer service can make a huge difference to your success
• Building your bizz slowly versus chasing the ‘silver bullets’
• Mistakes small businesses make (and how to improve)
• Plus, Oliver’s tips on making EOFY much less stressful for freelancers.

Find out more about RoundedRounded is online accounting software for freelancers and it's a great way to keep track of your incomings and outgoings (and make tax time easier). Visit: www.rounded.com.au  

A special dealRounded is offering listeners of The Content Byte 25% off for 3 months of a new membership with the coupon code FJbx3lPe - just pop that in when signing up for a monthly membership.

Psssst! Gold members of Rachel's ListRounded is kindly offering our Gold members 25% off for the first six months of a monthly membership. To find this code, click on any job on the jobs board and you'll see the code in the sidebar. Or, email us and we'll send it to you.