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The Construction Tech for Architects to Enable Real-Time Rebuilds & Save Millions - Benjamin Urban

Author
Jeff Sample
Published
Tue 29 Jul 2025
Episode Link
https://redcircle.com/shows/f036bdf1-0cbf-473a-9d67-df7f76d340a6/episodes/8f08db5e-ce1f-43c2-a62f-aacbc6299f65

In this episode, Jeff Sample and Nathan Wood sit down with Benjamin Urban, the CEO of DIRTT, to explore how their innovative approach to off-site construction is pushing the boundaries of prefab with a focus on Design for Disassembly (DfD). Benjamin shares how DIRTT’s proprietary software and modular systems are revolutionizing how we build, adapt, and reuse spaces especially in healthcare, education, and commercial offices.

DIRTT’s process enables cost certainty, labor efficiency, sustainability, and real-time reconfigurability. You’ll also hear fascinating insights into how DIRTT was quietly solving the same problems that caused others like Katerra to fail.


Key Takeaways

  • DIRTT builds flexibility into buildings by focusing on Design for Disassembly, not just construction.
  • Their tech stack allows real-time pricing, manufacturing instructions, and product design from a single software interface.
  • Healthcare facilities can repurpose spaces within hours a game-changer for real-world patient care demands.
  • Labor and cost savings are huge due to streamlined processes and reduced reliance on traditional trades.
  • Their approach enables micro changes in buildings without shutdowns or full-scale renovations.
  • Lead times of 10 days and plug-and-play installation make DIRTT a true industry outlier.

Timestamps

[00:00] - Introduction

[03:26] - Benjamin’s construction & tech background

[04:38] - The origin of DIRTT and Java connection

[13:51] - Overcoming prefab industry skepticism

[15:51] - Million-square-foot case study: reconfiguring mid-construction

[24:32] - COVID’s impact on space adaptability

[33:13] - Relevance over time: escaping the “sawtooth” model

[39:35] - Involving the trades: GCs, framers, and drywallers

[46:14] - Final thoughts + where to learn more


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