Episode 4 :: The Intentional Lumberman: Dave Reichert of Davis-Hawn Lumber

In Episode 4 of the Behind Your Back Podcast, our guest is Dave Reichert, owner of Davis-Hawn Lumber in Oak Cliff, Texas. Dave shares his insights on how he maintains “intentionality,” how his team markets to three different customer segments from one location, and how they create a unique in-store experience for customers to combat the Amazon Effect. Enjoy my conversation with Dave—thanks for listening!