Why purpose statements are more than words

Matt Carter, founder of research consultancy Message House, has analysed the purpose statements of 60 leading firms, and found many wanting. From inane ambitions to constantly changing language, he talks to host Helen Dunne about the good, the bad and the ugly. Matt also offers insight into what a galvanising statement should look like.

The Conscious Communicator is a brand new podcast brought to you by CorpComms Magazine.

In our first series - which is supported by Lloyds Banking Group - host Helen Dunne is focusing on corporate purpose.

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To find out more about the host, Helen Dunne, and CorpComms Magazine, visit the website.

This podcast is produced by The Podcast Coach.