The Crown Estate can trace its roots to 1066, but in recent years has worked to better articulate its corporate purpose. In my conversation with executive director of purpose Judith Everett, she explains how truly embedding purpose into an organisation requires unpicking and redesigning all its underlying operations to ensure that they operate in tandem and are aligned to strategy.
The Conscious Communicator is a brand new podcast brought to you by CorpComms Magazine.
In our first series - which is supported by Lloyds Banking Group - host Helen Dunne is focusing on corporate purpose.
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This podcast is produced by The Podcast Coach.