040: Grow Your Audience with a 5-Day Challenge with Patricia Fasciotti

Author: The Connected Yoga Teacher
Published: Sat 25 Nov 2017
Episode Link: http://theconnectedyogateacher.com/40

On today’s unique episode Patricia Fasciotti shares her experience with a unique marketing strategy. The discussion transitions into a consultation call with Shannon as she advises Patricia on how to move forward with social media marketing.

Patricia is a Doctor of Physical Therapy, Yoga instructor, Certified Strength and Conditioning Specialist, and Nutrition Coach all under the name The Wellness Concierge.

Patricia wants to expand her online offerings as she has found this teaching format a great fit for her life. Patricia is a mother of 2 kids and is looking for a work-life balance that will allow her the financial freedom to spend more time with her children.

Patricia’s multi-faceted approach to wellness is a gift to her clients and in order for her to reach those who could benefit from her services Patricia decided to offer a free 5-day Wellness Challenge to current and potential clients.

Patricia outlines to Shannon how she approached this marketing strategy and the benefits of offering this challenge and what she learned from it.

Patricia is a down-to-earth, warm personality who openly shares what has (and hasn’t) worked for her in this process. Shannon, through consultation, helps Patricia move through the fear of marketing herself further on social media platforms.

4:10 How Patricia got into yoga

08:00 Patricia’s online class membership- The Yoga Suite

09:35 The 5-day Wellness Challenge- a free offering that can be used to showcase your work to an audience

10:20 How her 5-day Challenge works

12:00 How Patricia prepared and marketed her 5 Day Challenge

14:45 Caution around creating Facebook ads

17:45 Patricia outlines Day 1 of Challenge and using Facebook Live

20:00 Patricia’s first Facebook Live video experience

21:50 Last day of 5 day Challenge- a time to celebrate and build excitement for an upcoming offering, offering prizes

24:30 Benefits of having a Facebook group page

**Consultation Call**

27:30 Patricia asks about her social media presence and marketing strategies moving forward

28:50 Shannon asks Patricia what feedback she’s gotten from her clients

30:10 Shannon asks if Patricia’s “Big Why” of her yoga offerings match with her clients’ “Big Why”

31:40 If there is fear behind your hesitation to build your online presence with advice to move through the fear

36:30 Shannon guides Patricia through fine-tuning her online yoga offerings

37:20 Advice on deciding on number of clients to take on- limit on group numbers allows for more individualized attention and raising price for membership is valid, builds loyalty

40:20 Look at your niche, ideal student and where your offerings have gained traction in the past

45:00 Setting goals around getting new clients

45:45 Recognizing and rewarding clients that are most engaged

48:15 Sharing your business offerings on your personal Facebook page

49:05 One-minute videos, the importance of relatability in videos

50:30 Setting a goal for putting videos on Youtube

52:55 Closing thoughts with Shannon

Links

Patricia's Website- The Wellness Concierge

Patricia's Free Body Balanced 7-day Challenge

The Concierge Lounge Group on Facebook

The Yoga Suite- online membership program