1. EachPod

How social entrepreneur Drew Weaver is using TikTok to help his black-owned businesses to get funding.

Author
Andrew (Drew) Weaver, Caroline Rustigian
Published
Tue 20 Sep 2022
Episode Link
https://the-connected-caroline-show.simplecast.com/episodes/how-social-entrepreneur-drew-weaver-is-using-tiktok-to-help-black-owned-businesses-to-get-funding-NRdTs6pG

Background Andrew (Drew) Weaver had over 20 years of experience in the Entertainment Industry as a Broadcast Engineer before venturing out on his own in 2011 to start his first business. By 2016, Drew decided to shift from being a traditional entrepreneur whose major ideology is profit is king and people are a means to an end, to being a Social Entrepreneur whose central ideology is people are king and profit is a means to an end. Shortly thereafter, he began shutting down his business. 

Later that year, Drew decided his next business had to focus on social impact and SHOPINV, an app focused on ending poverty was born. Funding this venture via Venture Capitalists who marketed themselves as Social Impact investors proved to be impossible for a Black man in America. Drew was told, to his face, by a VC Owner that his investors would not invest in a Black man trying to end poverty. So, Drew went back to the drawing board and decided to strategically postpone SHOPINV. 

It was after George Floyd was murdered and the people took to the streets to protest for days on end that Drew decided to build his third business BLVCK$FUND (pronounced Black Dollar Fund), which would never require funds from VC’s. All his revolutionary system would need to succeed is informed Black people and allies who thoroughly understand and applaud the goal of bridging the wealth gap after 400-plus years. 

His ingenious plan incorporates group economics to invest in Black people and their communities. Andrew’s BLVCK$FUND strategy would take less than 10% of the Black population to participate and could yield roughly $650M per year to be solely invested in Black people and their communities throughout the 50 States.

Share to: