69: On practice

Today I talk about practice, and why marketing is like any other skill: the more you do it, the better you get at it.

In this day and age, it's easy to consume content about marketing. But if you don't actually do it, you'll never improve. And so most editors stay stuck in the 'too scared to get started' phase.

I have been there!

But if you don't have enough enquiries coming in each month, then marketing is the best way to fix that problem.

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