Your Podcast Lexicon: First Edition

Podcast Lexicon 
Understanding highly specific industry terms can not only provide a fun insider feeling, but can also be handy when facilitating conversations in your career. On the other hand, not knowing industry jargon can make you feel alienated and excluded. It can be difficult to get a sense of what all of the words and phrases mean, especially in an industry like podcasting where new terms are continuously being added and used. No need to fear, that’s what we’re discussing today on the Business Podcast Blueprint. 

We're talking about:

Host: One word with two separate and distinct meanings. The first is the main talent of a show, while the second meaning is the place online where you upload your finished episodes to be distributed to different podcast players. 

RSS/RSS feed: The mechanism by which the host is able to communicate with podcast players. 

Podcast player: These, also known as ‘podcatchers,’ are the services and companies that distribute and play podcasts, e.g. Spotify, Apple Podcasts.  

Sponsor: Someone who pays for some kind of special mention on a podcast. 

DIA (digitally inserted ad)/Dynamic ad: An advertisement that is created in advance and exists as a standalone piece of audio that is inserted into a podcast by way of the host. 

DAW (digital audio workspace): Software like GarageBand and Adobe Audition. 

Podcast levels: Measured in decibels, and essentially refers to how loud the audio is. 

Hook/Sizzle clip/Cold open: Short piece of audio that opens the show and strives to grab the attention of listeners. 

Cadence: Your frequency of release. 

Audiogram: Piece of audio that is extracted from the episode and used to promote the show on social media platforms.