Whys and Hows of Internal Podcasts with Shannon Martin

Most podcasts are created as public audience-facing content, but not all podcasts are meant to be shared widely. Some elements that make a podcast effective at building an audience and creating connections work equally well to share information internally and develop a company culture. My guest today, Shannon Martin, is the Director of Communications and Corporate Podcast Specialist for Podbean, a popular podcast host with great services and functionality, specifically for internal company podcasts. That’s what we’re talking about today on the Business Podcast Blueprint. 
We're talking about:

What is an internal podcast and what are some of the things you could do with one?

Using podcasts as microlearning for company training: “People do learn better just by listening.” 

Technical requirements for internal podcasts - there’s the software, but user experience has to be considered as well. 

The first questions you should ask yourself (and your leadership team!) when starting an internal podcast.

And of course always think about what you would want to listen to.

RESOURCES
Megan Dougherty | LinkedIn | Twitter | One Stone Creative
Shannon Martin | LinkedIn | Twitter | Podbean