Podcast Promotion That Feels Good

Promotion is one of the most challenging aspects of running a podcast; but, if your show is worth creating, you should be letting people know about it. In this week’s show, I’m talking with Alexandra Cohl - a PR and marketing consultant for podcasters through her company POD.DRALAND - about how to successfully promote your podcast in a way that feels good. She has lots of insights into what makes for quality podcast marketing and PR, planning your strategy, and how to approach podcast promotion from a place of learning.

You’ll hear us discuss:

Podcasting as a space to connect and share free knowledge.

The difference between creating content for reading and content meant to be consumed by hearing.

It’s ok to self promote.

The difference between PR and marketing.

How earned media strategies, such as promo swaps and collaborations, help you build your audience and your reputation as a thought leader.

A big mistake podcasters can make is not being clear about their audience.

What do you have bandwidth for?

Why Alexandra is excited about Pinterest.

Resources
Alexandra Cohl on Website | LinkedIn | Twitter | Instagram | TikTok
Megan Dougherty | LinkedIn | Twitter | One Stone Creative