Deep Dive into the State of Business Podcasting Report 2022

Since 2020 we've been looking at the top 100 business podcasts to find out what they're doing with their shows and what we can learn from them. We discussed this year's results during last week's Podcasting for Business Conference, and are sharing that examination today on the Business Podcast Blueprint Show.
Tune in to hear Tom and I explore:

The State of Business Podcasting report is a collection of data points about the top 100 business podcasts. It’s an overview of the trends in B2B or business podcasting for companies.

For the third year in a row, the average podcast length is 43 minutes, and the most popular type of content is networks focused on a single topic. 

If you are building a business and a brand around being a public original thinker, your name should be in the podcast title because that's the foundation of your brand. If you're not looking to create a named brand like that, use a name that is more topical or relevant to your audience rather than about yourself. 

Assets like show notes really add to the overall SEO; that is the cheapest, most cost effective way to get more information on your show out, Tom shares.

For More Information:
Head to PfBCon.com to grab a copy of the recordings!

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