The Company Show is a podcast about running a podcast for your business or company. Podcasting FOR your business or company is different than podcasting as a passion project, or even with your podcast AS a business. You need to meet real organizational goals with a minimum of time and energy, because the podcast is just one part of all that you do. Whether you’re a solopreneur who is running a whole business, or the marketing manager overseeing multiple cross-channel campaigns company podcasts have specific requirements, restrictions and opportunities that hobby, passion and solo-project podcasts just don’t have.
But if you can work out a good system, you can shorten sales cycles, pre-warm leads, meet new partners, increase your brand awareness and authority, and generate weekly (or more!) fresh, dynamic content, all in the course of producing your show. This podcast will help you do that, with answers to every question you’ve got about podcasting, and interviews with different subject matter experts in the content marketing and multi-media industries.
Megan Dougherty is a digital marketer with over a decade of experience consulting and supporting business owners, who co-founded One Stone Creative in 2017 as a podcast production agency for business owners. One Stone Creative helps plan, produce and promote podcast episodes with a high-touch, consultative approach. Every business is different, and so is every business podcast. Over 5 years, and thousands of podcast episodes, we’ve identified the “blueprints” that make a company podcast successful, and are thrilled to be sharing that information with you.
Welcome friends, to episode 100 of The Company Show.
Well, technically we started as the Business Podcast Blueprints show — but it’s one RSS Feed, so it counts.
100 episodes is a pretty major accomplis…
You know what podcasts suck at? Conversions.
You know what's amazing for conversions? Email.
You know how to turn podcast listeners into people that you can email? A newsletter.
A part of podcasting for…
It’s my favorite time of year.
I don’t mean Halloween, although I dearly love giving candy to small children dressed as cartoon characters — it’s time to share the results of the latest, and dare I sa…
Let's talk about guest appearance pitches.
You've received them and hopefully you've also sent them. There's a lot that goes into a guesting strategy research, crafting the pitch, being on the show it…
As you know, the Podcasting for Business Conference is fast approaching.
We're preparing the networking events and the presentations and the emails and the broom and all of the goodies and our many ex…
When you think of merch, what might come to mind first are band t-shirts, sports memorabilia, or maybe stickers of your favorite anime characters.
But there is a whole world of podcast merch too — som…
AI is becoming a reality for many businesses, and podcasting is no different.
There are a plethora of different ways that a company can use AI to alter the way they produce their show — some good and …
At One Stone Creative and Podcasting for Business, we’re all about creating podcasts that work for… businesses! And we generally work with smaller businesses — teams of 20 or less who need a partner …
There are a lot of different ways that you can get support with your podcast.
You can hire or train a team member to do the editing admin and promotion, hire out specific areas like production or prom…
Welcome to Podcasting for Business – The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book. I’m your host, Tom Fox, and in this series, we will unpack…
Welcome to Podcasting for Business—The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book. I’m your host, Tom Fox, and in this series, we will unpack t…
Welcome to Podcasting for Business – The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book. I’m your host, Tom Fox, and in this series, we will unpack…
Welcome to Podcasting for Business – The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book. I’m your host, Tom Fox, and in this series, we will unpack…
Welcome to Podcasting for Business – The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book. I’m your host, Tom Fox, and in this series, we will unpack…
Welcome to Podcasting for Business – The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book. I’m your host, Tom Fox, and in this series, we will unpack…
Welcome to Podcasting for Business—The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business—The Book. I’m your host, Tom Fox, and in this series, we will unpack the…
Welcome to Podcasting for Business – The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book. I’m your host, Tom Fox, and in this series, we will unpack…
Welcome to Podcasting for Business – The Book, a podcast series where we dive into Megan Dougherty’s transformative book, Podcasting for Business. I’m your host, Tom Fox, and in this series, we will …
Something that I’ve always found a little challenging when it comes to the marketing of my business is finding the stories that make what we do compelling. I can be rather a literal person.
I know wha…
There are products and services that don't require a lot of thought before you buy them — commodities, like toothpaste, shoes, calculators, peaches.
But there are others that require a lot of educatio…