Hype-speed ahead? Or is Tesla heading for a crash landing? | Commercial Awareness Compass #32

Tesla once drove the EV revolution, but is the battery finally running low on the hype? With plummeting sales, a shrinking market share and Elon’s latest headlines more circus than strategy, this week we explore what Tesla’s shifting fortunes mean for the auto industry, the investors backing the ride and the legal and commercial risks ahead. From falling demand to rising competitors, it’s a tale of market dominance, public spectacle and whether a once-unstoppable brand can still keep its wheels on.

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