Grounds For Confusion: Separating Bean From Blarney

In this final episode of the season, I take off my roaster’s apron and put on my consumer hat as I explore the supermarket coffee aisle to see how much the labels on coffee bags really tell us. Armed with a single origin Kenya and a premium own-brand blend, I compare what the packaging promises versus what’s actually in the cup. From roast levels and brew advice to origin detail and flavour accuracy, I ask: can you judge a coffee by its label? Tune in to find out which bag came out on top and why sometimes, spending just 35p more is the difference between a decent brew and a bitter disappointment.

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