47: Creative Aversion Therapy

The Industrial and Labor Relations School at Cornell University published a study on human response to creativity. Apparently even though we value creativity and innovation, truly novel and innovative ideas turn our stomach. My friend Jacob Edenfield and I discuss how knowledge work can be aversion therapy against this.

Links for this episode:

"The Bias Against Creativity: Why People Desire But Reject Creative Ide" by Jennifer S. Mueller, Shimul Melwani et al.

Jacob Edenfield

Jacob Edenfield (jacobedenfield) on Twitter

Why we crave creativity but reject creative ideas

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