#81 How to Make Your Product Irresistible By Creating Word Pictures

Have you ever bought a product sight unseen, just because you fell in love with the way it was described to you in an ad?

If you've read my book The Client Stampede, you'll know I do that a lot (LOL).

Creating word pictures of a product is an advanced copywriting and marketing strategy that is a bit of a lost art, which is a pity because it's so darn profitable AND it makes your ad more memorable and a fun read.

In The Client Stampede book, I give an example of how two different product descriptions for the exact same item - a man's shirt - drastically alters our perception of its value. In the first example, the one that uses word pictures, we are whisked away to a golden age in Hollywood and our perception of value is MUCH higher as a simple result of the word picture created. The second description doesn't use word pictures at all. It sticks to the facts about what the shirt is - and isn't. As a result, the second shirt - which is identical - sells for a fraction of the price of the first one.  Learn the power of creating word pictures for your products and see the difference it makes to your sales.


The Client Stampede Book (#1 Amazon Bestseller) is available in paperback, kindle and audio
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