#68 WHO you sell to is more important than WHAT you actually sell

Back when I was new to marketing and running my own agency, I used to believe that if enough people knew about how awesome a product really is - then it would be a massive hit.

Now while there is an element of truth in this, and it is technically true - it's a  long, hard, slow way to build a business. Let me explain. If you have to educate people first why your product or service is the best - and they're not already looking for it - your marketing has to work doubly hard because you have to invest in creating education marketing for them first to make them realize that they even have a need in the first place. It's far easier if the people you are looking to serve are already looking for your kind of product or service. That way, all your marketing needs to do is channel their demand - NOT create the demand.

In other words the WHO of who you're selling to - is the most important thing! Far more important than leaping ahead to what you're selling.  That's why the Client Stampede Formula begins with Step 1 - identifying your starving target market.

Listen in and see why The Who is so critical .

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