#63 Stop Guessing, Start Tracking (Simple Ways To Find Out What's REALLY Working)

I'm just going to come out and say it - for most people tracking marketing results can feel about as exciting as watching paint dry. People either feel completely overwhelmed at the idea of doing this (where to even start?), or if they're doing it already - they're only partially doing it, so their data isn't truly accurate. And btw asking clients where they heard about you is NOT tracking! This episode will help you start tracking your marketing results in the simplest possible ways. Anyone can do it. And why would you want to track your results in the first place? Because this is your money trail - your REAL money trail because it's telling you what marketing activities are REALLY bringing you the big bucks, and which are not...

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