As you no doubt already know from difficult past experience, not all your customers are created "equal". By that I mean some customers are an absolute joy to work with, while others turn your hair grey and make you want to throw in the towel. Your big wins will always come from being able to work with more of those customers that you love working with AND who have the budget to pay you. So how do you find more of them, and how do you best approach them? Listen to this episode to find out ...
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