#49 How to Sell a $19 Shirt For $189

The power of copywriting to create value using just the right combination of words, is a superpower great advertisers have been tapping into for well over 100 years. Whether you're selling online, or in person it doesn't matter. The strength of your advertisement is what's going to determine whether someone decides to take action, or not. 

This episode gives you a quick insight into the difference between how using just any words vs the right words, can make to your bank account. You may never look at clothes shopping quite the same way again!

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