#38 I Hope You're Not Doing Frankenstein Marketing

Remember the guy with green skin and a pudding bowl haircut who was created out of an assortment of odds and ends? Well, that's how many companies choose to market themselves (or allow themselves to be marketed) - nothing works together seamlessly, there's no consistent brand, messaging or look and feel.  Learn why this could be the reason your response rates aren't an awfully lot higher.

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