#28 How To Create Customers For Life Using The Ritz-Carlton "Big Fish" Strategy

In a world that's plagued by mediocre four and supposedly five-star hotels , the Ritz-Carlton has grown to become one of the world's most iconic and enduring luxury brands. 

Their incredibly loyal customer base happily spends $800+ a night to stay at any one of their 108  hotels in 30 countries. 

Why? 

Because no one takes care of the customer like the Ritz-Carlton does.

If you've never stayed at a Ritz-Carlton before, you should make it a priority. Even if it's just for a single night. It will be a smart investment in your own business because you'll experience a brand new paradigm of customer service that will change forever the way you think about serving your own customers.

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