#21 Don't Make Shaquille O'Neal's Multi-Million Dollar Marketing Mistake

Yep Shaq is one of the best basketball players of all time (and one of my favorite Lakers). But he's also an uber-savvy businessman and entrepreneur who has made far more money post his professional career than as an NBA star. However, even the great Shaq doesn't get it right all the time. He made a classic marketing mistake that so, SO many business owners make without realizing it, and ..it cost him millions of dollars.  Learn from Shaq!

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