#16 A Brilliant Beer Strategy For Beer (And Ocean) Lovers

Sometimes the most Irresistible Messaging - Step 2 of the Client Stampede Formula, has to come about through innovation. In this case it was one company's extreme (and brilliant) innovation that has set their microbrewery apart and created legions of loyal customers. Their Irresistible Messaging was so irresistible that it even went viral globally AND it's helping reduce ocean waste AND it's still just as irresistible nearly ten years on. Have a listen and learn from this company's unique approach ..

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