33. Being an effective marketing leader with Mark Evans, Direct Line Group
- Author
- Tim Flagg
- Published
- Mon 29 Mar 2021
- Episode Link
- https://soundcloud.com/click-z/33-mark-evans-direct-line-group
I'm joined by Mark Evans, Managing Director Marketing and Digital at Direct Line Group. We talk about what it takes to be a modern marketing leader, Sprintathons, audience insights, ad effectiveness, transparency and why curious marketers love a good challenge.
