31. The Future of Programmatic Advertising with James Patterson from The Trade Desk
- Author
- Tim Flagg
- Published
- Wed 29 Jan 2020
- Episode Link
- https://soundcloud.com/click-z/31-the-future-of-programmatic-advertising-with-james-patterson-from-the-trade-desk
In this episode, I am joined by James Patterson from The Trade Desk. We discuss the future of online advertising, how programmatic has to evolve, creating greater transparency and the importance of the ad funded 'Open Web'.
