Ditch Buzzwords & Win Customers: A.J. Kissh on Authentic SaaS Branding

A.J. Kissh shares secrets to cut buzzwords, humanize your SaaS brand, and boost leads with video and LinkedIn strategies.

This is The Clarity Code, Ep. 1 presented by Commotion Engine

Show Notes (for Spotify/Apple Podcasts):

Welcome to The Clarity Code, the podcast for B2B and SaaS marketers crushing it with authentic branding and video! In Episode 1, host Brandon D. Marx chats with A.J. Kissh, Head of Marketing at Parakeet, a 10+ year expert in buyer journeys and GTM strategies. A.J. reveals how to ditch buzzwords like “robust” for clear messaging, balance personal and company branding on LinkedIn, and leverage user-generated content (UGC) for impactful videos in 2025. Learn practical AI tips to streamline outreach and unique hacks like Spotify playlists to make your brand memorable. Perfect for marketers struggling with low engagement, bland branding, or lead generation.

What You’ll Learn:

• Eliminate jargon to build trust and drive conversions.
• Boost LinkedIn engagement with authentic branding.
• Create videos that resonate using 2025 UGC trends.
• Use AI to enhance, not replace, your marketing.
• Humanize your brand with creative hacks like playlists.

Timestamps:

00:00 - Ban Buzzwords: Stop Sabotaging Your SaaS Brand

01:57 - LinkedIn Secrets: Personal vs. Company Branding

06:30 - Humanize Your Brand: Talk Like a Friend

09:02 - Spotify Playlist Hack: Humanizing SaaS

14:32 - Video Marketing: Why Authenticity Wins

19:21 - D2C Inspiration: Why Understated Brands Win

21:24 - Full Stack Development + Design Strategy Connection

24:48 - Creative Ways to Distinguish Your Brand

28:45 - Working With Creative Teams: Speak Their Language

36:44 - Advice For Marketers Who Want to Win With Visual Storytelling

44:41 - The Clarity Check: A.J.’s Video Picks & Buzzword Rants

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