How do I choose my niche as a tutor?

Starting out as a tutor can feel overwhelming — should you work with younger children, teenagers, or exam students? Do you stick to your favourite subject, or go where the demand is? In this video, Dawn shares her own journey of starting with primary-aged children, only to discover her passion (and strength) in supporting GCSE students.

We’ll explore:
✅ Why specialising can help you stand out and attract the right students
✅ How to discover your strengths, style, and what truly lights you up
✅ The differences between tutoring younger vs. older students
✅ How to balance enjoyment with market demand
✅ Ways to “test the waters” before committing to a niche
✅ Real-life stories of what worked (and what didn’t!)

Finding your niche as a tutor isn’t a straight line — it’s a journey of discovery, trial and error, and plenty of surprises. By the end, you’ll feel clearer about how to position yourself so you can connect with the students who need your way of teaching most.

👉 Want to connect with other tutors on the same journey? Join our friendly support group here: The Clara James Tutor's Group