The Chris Voss Show Podcast – Human Capital Investment Strategy: Six Steps to Cultivate Potential and Yield Competitive Advantage by Cynthia Bentzen-Mercer

Human Capital Investment Strategy: Six Steps to Cultivate Potential and Yield Competitive Advantage by Cynthia Bentzen-Mercer

https://www.amazon.com/Human-Capital-Investment-Strategy-Competitive/dp/B0FKNQ6TC5

Bentzenperformancepartners.com

What if your workforce was your highest-performing asset?

For decades, CEOs have treated financial capital with rigor, discipline, and foresight. But when it comes to human capital—the engine of innovation, execution, and growth—most organizations still rely on legacy mindsets and guesswork.

This blind spot is costing organizations their competitive edge.

Written by Dr. Cynthia Bentzen-Mercer, executive strategist on human capital potentiality, Human Capital Investment Strategy reframes talent as an appreciating asset—one that can be analyzed, optimized, and deployed for maximum return. Intensely researched, the book introduces a practical, six-step framework for optimizing your workforce portfolio with the same rigor applied to financial assets.

Inside, you’ll learn how to:

Apply investment principles—like risk stratification, portfolio balancing, and forecasting—to workforce planning

Reallocate workforce investments to drive innovation, efficiency, and enterprise value

Build a culture where top talent chooses to stay and grow

If you want to outperform your competitors, your human capital strategy can’t be an afterthought. As market conditions evolve and workforce expectations rise, companies that fail to invest intentionally in talent will struggle to attract, retain, and develop the capabilities required to win.

HCIS is where empirical science meets human possibility—equipping leaders to make data-informed decisions while honoring the calling to lead with empathy, integrity, and vision.

Both a whip-smart call to action and strategic playbook, Human Capital Investment Strategy changes the game and redefines the rules for success.

About the author

Dr. Cynthia Bentzen-Mercer is a distinguished talent and organizational development strategist with over three decades of international executive leadership experience across multiple industries and is the co-founder of The Zeal of the Heel. Dr. Cynthia’s expertise centers on her ability to actualize human potential, which is detailed in her book Now, Near, Next: A Practical Guide for Mid-Career Women to Move from Professional Serendipity to Intentional Advancement.

Dr. Cynthia has a PhD in social psychology from Walden University, an MBA, is a Board Certified Coach (BCC) and holds a Senior Professional Human Resources designation. Dr. Cynthia is an international speaker delivering compelling content worldwide. Combining humor, real-world examples, and actionable take-aways, Dr. Cynthia speaks on Intentional Career Advancement, Energizing Self-Agency, Igniting Professional Intentionality, Actualizing Potential, Unleashing Talent, and leading a Talent-Based Organization®.

Her unique approach to maximizing human performance has been featured in Improving HR and Heather McGowan’s The Empathy Advantage; on Famous Interviews with Joe Dimino, The Digital Executive, The Chris Voss Show, and numerous news outlets.

Her contributions have earned her recognition, including being featured in Ingram’s “50 Missourians You Should Know,” Becker’s “143 Women Leaders of Hospital and Health Systems to Know,” a St. Louis YWCA “Leader of Distinction” and one of St. Louis’s “Most Influential Businesswomen.”