EP013 Sales Transformation | Carlo Di Filippo

Carlo Di Filippo,  Sales Director - Sanofi, is in the hot seat this week, talking all things Sales. And given that our resident host James Ciuffetelli has known him for more than 20 years, who better to ask the questions...?  James talks to Carlo about his career and experiences in Sales. Specifically with a focus on how the role of frontline sales teams have changed as a result of COVID, and how Carlo was able to leverage new and proven strategies to drive activities; increasing the focus on learning  to drive client engagement. 

The reality is that B2B buying behaviour has become even more unpredictable with COVID-19, and as a result its driving customer retention challenges for many organisations who have traditionally leveraged the sales function to manage high value accounts. 

In this interesting conversation, Carlo unpacks the core areas of focus for B2B sales, sharing his strategic perspective on how to go to market in a world that is demanding data and insight.

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Podcast Hosts:  James Ciuffetelli & Jo Hands
Podcast Production: Frankly Creating