EP012 Video Gaga | Michael Savanis

James Ciuffetelli is asking the questions this week, with Michael Savanis in the hot seat talking all things video. Without question, video content is on the rise and more and more companies are embracing it - taking the time to create fun, engaging, and informative visual content to help make a connection with their audience, and drive business.

Micheal, Executive General Manager, Australia & New Zealand, heads up Panopto - a business which has revolutionised the way companies use video. They've developed an SaaS platform for businesses and universities to easily create secure, searchable video libraries of their institutional knowledge. Why is this important? Because an organisations primary asset is its knowledge, so how you store, share and use your people's knowledge is essential. Even more so in our post-Covid remote working world. Think about your own organisation... Do the platforms that you have hinder or help your teams? How do you actually share information?

Michael and the team at Panopto are looking to democratise video; making it just as important to communicate as email, instant messenger, or a document. Of course they know that it’ll never replace the face-to-face experience, where you can tap a colleague on the shoulder. But, it’s the next best thing, especially with teams located in different places and working from home. 

In this interesting conversation, our Chief unpacks the power of video and why it's so successful, considering how much it has evolved in the last 20 years alone. They ponder where it might go next, and how it's evolved to become a B2B sales tool that's essential for top performing teams.

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Podcast Hosts:  James Ciuffetelli & Jo Hands
Podcast Production: Frankly Creating