Using Storytelling to Make Your Business Case - Ep 107

Connect with The Chemical Show guests and industry leaders at The Chemical Summit on September 30 - October 1, 2025 in Houston, TX.
https://www.thechemicalsummit.com

Humans are master storytellers and as business leaders, we should harness the power of storytelling.

In this episode of The Chemical Show, host Victoria Meyer explores why storytelling is critical for businesses to control the narrative about their performance, products, and value creation. Victoria shares how business storytelling involves interpreting facts and creating emotional connections as well as what makes a good story - starting with the end in mind, choosing the right information and time frame, using visual supports, choosing strong words, making it personal, and relatable. 

Topics discussed in this week’s episode:

• The case for storytelling in business
• Why owning the narrative is critical
• Insights from Harvard Business School
• 3 tips for compelling business stories
• Case study on the power of the right story

Tune in to learn more on this episode of The Chemical Show!

Like this episode? Remember to share, follow, and leave a rating or review.

For more insights and information, check out www.thechemicalshow.com

Sponsored by Newry. Newry helps you uncover growth where you're built to win - fast.
Visit newrycorp.com and see the Newry team at The Chemical Summit.