39. Managing Crisis Communications: How To Save Your Reputation With Gerard Braud

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How do you manage crisis communications in your business? Victoria Meyer presents Gerard Braud, the founder and CEO of SituationHub. Gerard explains that the goal in crisis communications is to gather information fast, confirm that information, and turn that information into a statement to your stakeholders. It’s best to prioritize reporting to your employees. Why? Because if you don’t, they may spread rumors and damage the company’s reputation. Proactively answer questions before they are asked. If you want to find out more strategies for managing crisis communications, tune in!

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