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Joe Henderson on Building Long-Term Partnerships - Season 2: Partnerships - Episode # 38

Author
In Revenue Capital
Published
Wed 29 May 2024
Episode Link
https://share.transistor.fm/s/bb4577d6

In this episode, hosts Josh Wagner and Justin Gray sit down with Joe Henderson, the current head of partnerships at ProsperOps. With over a decade of experience in the global partner ecosystem, Joe shares his invaluable insights on the importance of building long-term relationships in business.


Takeaways: 

  1. Focus on Long-Term Relationships. Joe emphasizes the importance of prioritizing long-term relationships over short-term transactions. He believes that approaching partnerships with a mindset geared towards longevity can lead to more valuable and sustainable business outcomes.
  2. Setting Expectations Early. Setting clear expectations from the outset is crucial. Whether during the interview process or when onboarding a new partner, it's important to communicate that building successful partnerships takes time.
  3. Document Everything. Documentation not only helps in tracking progress but also ensures that the value of partnership activities is communicated effectively within the organization. Documentation serves as a record that can justify the time and resources invested in partnerships, especially when immediate results aren't visible.

Quote of the Show:

"My cheat code is a mindset of long-term relationships over short-term transactions. Even that first call or that first meeting with a partner, think of it as like you're going to have a long, fruitful relationship and even possibly work with that person, maybe at your next gig." - Joe Henderson


Links:

LinkedIn: ​​https://www.linkedin.com/in/joehendo/

Website: https://www.prosperops.com/ 


Shoutouts:

Greg Portnoy: https://www.linkedin.com/in/gregportnoy/


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