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David Meerman Scott on Harnessing the Power of Newsjacking - Season 3: Marketing - Episode #55

Author
In Revenue Capital
Published
Tue 05 Nov 2024
Episode Link
https://share.transistor.fm/s/1d106afd

In this episode, we sat down with David Meerman, limited partner and strategic advisor at Stage 2 Capital, to discuss the power of newsjacking and how it helps brands capture attention and drive leads.


Interview Takeaways: 

  1. Timeliness and Relevance are Key: Newsjacking allows you to bring your expertise into breaking news moments, creating opportunities to reach your audience fast.
  2. Be Ready to Act in Real-Time: Successful newsjacking hinges on pre-approvals. Establishing clear guidelines with PR, legal, and marketing teams ensures your organization is primed to respond with relevant content right when it counts.
  3. Choose Your Moments: Not every trending story is a fit for your brand. Selectivity is essential.
  4. Handle Sensitive Topics with Care: David cautions against newsjacking stories involving politics, death, or disasters unless your organization plays a direct, positive role in the situation.


Quote of the Show:

"As [a story] is breaking, that's when the media is looking for an expert to quote. That's when, if it's a product related kind of story, that's when people are looking to buy something. That's when you need to get your information out into the marketplace right then.” - David Meerman Scott


Links:

LinkedIn: https://www.linkedin.com/in/davidmeermanscott/  


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