Board Meetings, GTM Black Hole, CEO Report Card - Season 4: Episode # 59

From the GTM Cheat Code to ‘The Cheat Code and Friends,’ season 4 kicks off with the core crew only as Justin, Josh and Sean introduce this season's new format and cover some burning topics revealed by the start of the year - better known as 'Board meeting season.'

00:00 Introduction and Setup for New Season

(05:51) Board Meeting Dynamics

(09:03) Board Structure and CEO Support

(11:59) Effective Board Presentations

(15:03) Decision-Making in Board Meetings

(17:59) Go-To-Market Strategies and Challenges

(22:12) Navigating the Marketing and Sales Landscape

(26:10) The Power of Fundamentals in Sales

(34:10) Unlocking Partnerships for Growth

(36:29) Traits of Successful CEOs

References in the Show:
https://hbr.org/2025/01/how-the-best-boards-engage-with-management 
https://hbr.org/2025/02/research-how-boards-can-increase-ceo-accountability?ab=HP-hero-latest-text-1 
https://www.linkedin.com/posts/jasonmlemkin_holy-crp-shopify-at-an-112-billion-run-activity-7296998848474791936-QMuO 

Quote of the Show:

"Are you going into a call thinking about what you need to learn from them to be successful? Or are you going in thinking, ‘What do I need to tell them so I'm successful?’ That mentality leads to night and day results.” - Justin Gray

Ways to Tune In:

• Spotify
• Apple Podcasts
• Amazon Music
• YouTube