Kate Schmieding: Embracing Conservation and Advocacy in Modern Marketing

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What truly defines a purpose-driven organization? Join Stephanie Barrow and Mike Compton as they uncover the journey of Kate Schmieding, a remarkable leader in marketing and corporate responsibility, whose personal passions for fly fishing, surfing, and travel seamlessly align with her professional mission. From her early days in television news to her role at Obviouslee, a B Corp-certified marketing firm, Kate reveals her commitment to conservation and her impact on community initiatives such as Low Country Local First and the Charleston Surfrider Foundation. Discover how her personal and professional lives intertwine, driving her passion for positive change.

Explore the intricacies of B Corp certification with Kate as she recounts the rigorous process that companies face to balance purpose and profit. Gain insights into the pillars of evaluation and the challenges of aligning business operations with a people-first culture. Kate shares the emotional highs and lows of achieving certification, affectionately celebrating their "B-Day," and the continuous journey of improvement that defines the B Corp ethos. Learn about the resources available to certified companies and the importance of fostering an inclusive and equitable work environment, inspired by initiatives like Act in Solidarity.

Purpose-driven marketing takes center stage as we examine the role of authenticity in engaging environmentally-conscious consumers. Kate discusses impactful campaigns, such as Surfrider's efforts against offshore drilling, and the need for brands to avoid the pitfalls of greenwashing. Discover the significance of producing meaningful digital content in a landscape often cluttered with noise. Whether you’re a budding entrepreneur or a seasoned marketer, this episode offers invaluable insights into the intersection of marketing, corporate responsibility, and environmental activism, encouraging listeners to champion a more sustainab

MPCC Business and Community Expo 9/18/25

Please join us for our 15th annual Mount Pleasant Chamber of Commerce Business and Community Expo, driven by Crews Subaru at the Omar Shrine Convention Center. 

New this year--a job fair, our Building Business Podcast will be live onsite, and more.

Don't miss out on the Super Bowl of Networking @ Omar Shrine 11:00 am - 5:00

Support the show

Presenting Sponsor: Charleston Media Solutions

Title Sponsor: Charleston American Marketing Association

Cohosts: Stephanie Barrow, Mike Compton,

Produced and edited: RMBO Advertising

Photographer | Co-host: Kelli Morse

Art Director: Taylor Ion

CAMA President: Margaret Stypa
Score by: The Strawberry Entrée; Jerry Feels Good, CURRYSAUCE, DBLCRWN, DJ DollaMenu
Studio Engineer: Brian Cleary and Mathew Chase

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