Blair Primis: A Journey Through Marketing's Transformative Moments

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Discover the unconventional journey of Blair Primis, Chief Marketing Officer at Flagship Specialty Partners, who transitioned from a history major at Duke University to a 25-year career in marketing. Blair opens up about his pivotal experiences at renowned companies like McCann Erickson, McKinney, and McDonald's, sharing stories from critical moments such as the 9/11 attacks and the 2008 financial crisis. Learn how his mentors and bosses shaped his path and the importance of following one's interests in achieving a fulfilling career.

Get ready to uncover the secrets behind successful healthcare marketing with Blair's decade-long experience at OrthoCarolina. We explore innovative strategies like online reputation management, email marketing, and SEO to enhance patient experiences and shift consumer perceptions. Delve into the impact of Google's Search Generative Experience (SGE) and the essential need for staying updated with industry trends to remain competitive in a rapidly changing digital landscape.

Lastly, Blair discusses the transformative power of dental healthcare, sharing insights on the significant emotional and psychological changes brought about by procedures like braces and dental implants. Hear about his involvement with the Forbes Communications Council and the importance of networking within professional communities. Plus, you will learn about the incredible work of nonprofits like the Isabella Santos Foundation and Charlotte is Creative. This episode is packed with valuable lessons and inspirational stories for marketing professionals at all career stages.

Support the show

Presenting Sponsor: Charleston Media Solutions

Title Sponsor: Charleston American Marketing Association

Cohosts: Stephanie Barrow, Mike Compton,

Produced and edited: RMBO Advertising

Photographer | Co-host: Kelli Morse

Art Director: Taylor Ion

CAMA President: Margaret Stypa
Score by: The Strawberry Entrée; Jerry Feels Good, CURRYSAUCE, DBLCRWN, DJ DollaMenu
Studio Engineer: Brian Cleary and Mathew Chase

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