In this episode of The Channel CEO with Kevin Lancaster, we welcome Bobby Lind, the CEO behind ZestMSP. Our conversation explores the inspiring journey of a tech visionary who has successfully navigated and made significant strides in the IT channel industry. Lind shares insightful revelations about how ZestMSP transitioned from a large-scale setup to a more intimate one and then expanded back to a broader framework. You'll gain deep insights into company growth dynamics, the crucial role of customer satisfaction, and the exhilarating process of creating a unique service niche in the market.
Lind underscores the importance of focusing on small to medium businesses, providing a fresh perspective on this vital segment. As he unravels the industry's complexities, you'll understand the significance of service quality and learn about ZestMSP's distinctive formula for success in a space brimming with competition.
The company's product has been designed with a singular purpose: to slay the dragon of tech complexities for MSPs. Lind's conviction in the power of uniqueness and the necessity of simplicity rings loudly in a world where challenges and tools are becoming increasingly complex. Join Channel Program: https://channelprogram.com/
Demo Zest MSP: https://www.zestmsp.com/demo