Leading in Tech: Robin Robins on Transformation and Strategy

This week on The Channel CEO, Kevin is joined by Robin Robins, the powerhouse CEO of  Technology Marketing Toolkit. Robin shares her fascinating journey into the tech industry, contrasting marketing and sales dynamics, and reveals the unique value of industry longevity. By delving into the art of wearing multiple hats, she not only becomes adept at leading customers through a digital transformation but also excels as a strategic company advisor. Robin also talks about expanding Big Red Media's media and marketing aspects, highlighting its influential role for MSPs. This conversation is packed with insights for any tech leader striving to excel in a multifaceted role. A must-listen for those seeking industry wisdom and leadership advice.

Channel Program: https://channelprogram.com/

Technology Marketing Toolkit: https://www.technologymarketingtoolkit.com/