UVP vs. USP: What's the Difference?

Think UVP and USP are interchangeable? Think again. In this bite-sized episode, Olivia breaks down the critical difference between your Unique Value Proposition (UVP) and Unique Selling Proposition (USP)—and why confusing the two could cost you conversions. Learn how to clarify your UVP to connect with your ideal customer and how to sharpen your USP to stand out from the competition. A must-listen for anyone refining their brand message.