Max Allen - the power of story telling in the wine world

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It’s interesting to think that once upon a time, multi-award-winning Australian author Max Allen nervously submitted his first article hoping it would be published. It was published. The magazine actually liked it – so they asked Max to write another one. And another one. And another one. Anyone who has ever read the books, articles and other works of Max Allen more or less knows what happened. Max kept on writing and soon he had captivated and entire nation – through the medium of storytelling. After all, when you ask Max what he does – that is exactly what he says – he is a storyteller. But he has the most fascinating stories to tell. Max is constantly on the move, digging through the rich worlds of Australian history, culture, wine and a million other things to find the special and unique – then he shares it with us. Max currently writes for the Australian Financial Review , is Jancis Robinsons liaison in Australia and he still finds the time to author books which are some of the most enjoyable reads I have picked up. Max was recently good enough to sit down with me and share his story, some insights on his most recent book Intoxicating: 10 drinks that shaped Australia, and his perspectives on the relevance and importance of story telling. A massive thanks to Max for joining me. 

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