What About the "Almost" Clients?

It's April Fool's Day, but this is no joke. *insert wah wah horn here*

Recently, I had a conversation with one of my clients about "almost" clients. What do we do with people who got 4th & Goal but never made the touchdown?

Key topics:

✔️ Avoid the "close all deals by any means necessary" mentality. Not everyone you talk to is meant to be your client.
✔️ You cannot crawl inside someone else's brain and change who they are. Likewise, if your sales techniques are predicated on you having to always light a fire under someone's butt to close them, you're playing a dangerous game.
✔️ Ideally, people need to be ready to roll before they ever get on the phone with you. I understand that won't always happen, but you should aim for ideal prospects who consume your content regularly and pre-close themselves.
✔️ Your prospects also need to have a coherent "why." They need to have their own motivation. Do you want to drag them across the threshold of change kicking and screaming? Do you want to constantly have to re-close them and convince them to continue with your product or service? Hell no.

Need more? Email me: https://causeyconsultingllc.com/contact-causey/