1. EachPod

Low Response Rates? You're Not Alone.

Author
Sara Causey
Published
Thu 31 Mar 2022
Episode Link
None

Feeling like your email or InMail campaigns are going almost nowhere? You're not alone.

Key topics:

✔️ Most sales & marketing jobs (staffing & recruiting definitely included) will attract people who want to pose and posture: "Oh, my business is great! Every sales email I send out gets a response." Bull 💩.
✔️ We are still very much in a candidate-driven market and you may have to send out more messages than usual to get enough potential applicants in your hiring funnel. This is reality.
✔️ This is a good time to test and beta test. You can't get stuck on the way things worked pre-Covid or pre-Great Resignation.


Links I discuss in this episode:

https://blog.hubspot.com/marketing/covid-19-benchmark-data-edition2#:~:text=Sales%20teams%20are%20sending%20about,marketers%20are%20having%20more%20success.

https://www.gmass.co/blog/average-cold-email-response-rate/

https://woodpecker.co/blog/cold-email-statistics/


Need more? Email me: https://causeyconsultingllc.com/contact-causey/

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